I grew my client's following from 0 to 1.5 million in 10 months…

Here’s my secret

This weekend, T-Mobile's TikTok page blew up, showcasing more than a dozen influencer collaborations at the Las Vegas Grand Prix. In a landscape dominated by beauty/fashion brands at festivals like Coachella, the telecom giant dove headfirst into the influencer events space and absolutely crushed it. So, what worked?

The Elyse Meyers x Panera Collab on TikTok was PHENOMENAL. Here’s what Panera got right…

Explore Drumstick's "Unhinged Marketing" journey – from a tattoo sweepstakes to TikTok charm. Delve into their unfiltered approach, prioritizing connections over conversions. Uncover the secrets behind Drumstick's surge in brand loyalty and ponder the question: Does every brand need social media for sales?

A recent Neutrogena ad featuring Anna Sitar (@annaxsitar on TikTok) provides a compelling case study. This article delves into the intricacies of Anna's content universe and how Neutrogena, like many brands, misinterpreted the value she brings to her audience.