As social media managers, we’ve heard 1,000 times that “consistency is key” when it comes to content strategy, but let's dig deeper - it's not about posting every day; it's about posting with a distinct signature.
So… What's a Signature Series?
It’s like the best TV commercials from your childhood. For example, think of State Farm, and “Jake” comes to mind, clad in a red polo and khaki pants. And, just hearing the name Allstate conjures up images of the infamous character "Mayhem”, wreaking havoc on the average American family. A signature series is about creating a consistent theme that allows your audience to become familiar with you.
🌟 Examples of Signature Series Success 🌟
Take, for instance, Anna X Sitar, with 12M TikTok followers, who kick-started her journey with daily "Starbies" runs, showcasing her personality and trying a new drink each day. What remained constant? The setting (Anna’s car), the new drink, and her signature shriek of delight ending every video!
Or Elyse Meyers, with 7M followers, who captivated her audience with consistent storytime videos. The "up" camera angle, Elyse’s quick cadence, and jump cut edits became easily recognizable to viewers.
And more recently, Scrub Daddy, Inc., a kitchenware/cleaning supplies brand, with 3.8M TikTok followers, has embraced the signature series approach. Their videos feature the creator describing new products, always starting with an "f-bomb" in the first sentence. Unconventional? Yes. Effective? Absolutely.
🚀 Why Does It Work? 🚀
A signature series helps your audience get used to you. It reinforces your brand identity, nurtures your audience, and ultimately leads to conversions, follows, and more. And remember, if a certain type of video doesn’t perform well initially, don't hesitate to give it another shot. Series and repetition get serious results.
Ready to take your content strategy to the next level? Embrace the power of the signature series and watch your audience grow.
