Gen-Z for Change | Founding Social Media Strategist

I worked to grow Gen-Z for Change’s TikTok from the ground up, growing it from 0 to 1.5 million followers in under a year through a combination of viral content strategy, trend-jacking, and creator partnerships. This work helped position Gen-Z for Change as a leading digital force in youth activism and earned coverage from outlets like The New York Times, CNN, and Teen Vogue.